bovisami universal market milan italy commercial, interior design 2009 Universal Market, a Bolognese fashion house, chose to set up its first Milanese atelier in what can be considered a revolutionary location according to local fashion canons. A process of re-transformation of an entire district on the north side of Milan is in act which started with a new university (Politecnico di Milano, Faculty of Architecture, Engineering and Industrial Design) and includes the "non-architecture" of the new Triennale cultural center. In a neighborhood which was once a symbolic place of industrial development turned into a depressed suburb the store finds itself in the heart of Bovisa on the corner of one of the principal streets leading to the train station. The choice of location, with  regards to the district and the premises is based on the idea of moving further out from the "out of the fashion district". The new functions are part of an urban fabric that is not always convertible. Therefore it contaminates the existing, as in the case of "windows" that encircle the front elevation as if it were a new dress. The interior, what was once a typical basement, becomes a pure white  place, ready to receive the displayed objects. Iron ore, white surfaces, indirect light and ... nothing more. program commercial space, interior and exterior renovation and custom furnishing design 2008 execution 2009 client bovisaMi sas design team Chiara Martini, Lorenzo Rossetti, Simone Colombo construction Vetreria Pallone, Falegnameria Galli, FPM Carpenteria metallica « Back to List